Visual Analytics Market Research Report – Segmentation By Offering (Software, Services, Cloud-Based Platforms); By Deployment Mode (On-premise, cloud-based, hybrid.); By Application (Business Intelligence (BI), Customer Analytics, Financial Analytics, Marketing Analytics, Operational Analytics.); and Region; - Size, Share, Growth Analysis | Forecast (2025– 2030)
Published: 2024 - January
Report Code: IM-326
Format:
Region: Global
What is Visual Analytic?
The Visual Analytics Market encapsulates advanced analytical platforms combining data science, machine learning, and intuitive visual interfaces to accelerate business intelligence workflows. Unlike traditional BI tools, visual analytics empowers users to interactively explore complex data models, facilitating proactive insights and faster decision-making in volatile environments.
The sector is witnessing disruptive shifts as enterprises demand new AI-augmented dashboards, easy drag-and-drop analytics, safe governance-compliant data visualizations, and big value generation by democratizing data insights across all user levels, not just data scientists.
Market Size:
Visual Analytics Market was valued at USD 151.90 billion in 2024 and is projected to reach a market size of USD 933.91 billion by 2030 at a CAGR of 15%.
Key Companies:
• Oracle Corporation
• TIBCO Software Inc
• Geckoboard Software
• DataDeck
• Ubiq
• Qlik
• IBM Corporation
• SAP SE
• Orbital Insight
• Microsoft Corporation
• Tableau Software Inc (Salesforce)
• SAS Institute Inc.
• MicroStrategy Incorporated
• Locii Solutions Ltd.
• Nexidia Inc.
• Alteryx, Inc.
• Data Clarity
Case Study:
Tableau Software transformed a global retail brand’s decision cycles by integrating real-time, AI-powered dashboards that reduced customer churn forecasting lag by 40%, ensuring immediate CX adjustments.
Popularity & Key Statistics:
• 70% of business users prefer self-service visual analytics over static reports.
• Embedded visual analytics demand is surging across fintech, healthcare, and retail sectors.
• Cloud-native visual analytics adoption up 65% YoY.
Market Segmentation:
By Type
• On-Premises Visual Analytics Platforms
o Enterprise Business Intelligence Suites
o Data Visualization Software
o Dashboard and Reporting Tools
• Cloud-Based Visual Analytics Platforms
o SaaS-Based Visual Analytics Tools
o Cloud BI and Visualization Platforms
o Data Discovery and Exploration Tools
• Embedded Visual Analytics Tools
o Customizable Dashboards and Visualization APIs
o Integration with Business Applications
• Self-Service Visual Analytics Tools
o Drag-and-Drop Visualization Tools
o Interactive Data Exploration Tools
• Mobile Visual Analytics Platforms
o Mobile BI Applications
o Mobile Data Visualization Tools
• Others (Augmented Analytics, Real-time Visualization Tools, etc.)
By End User
• BFSI (Banking, Financial Services, and Insurance)
o Risk and Compliance Reporting
o Customer Behavior Visualization
o Fraud Detection Dashboards
• Retail and E-commerce
o Sales and Marketing Performance Visualization
o Customer Segmentation and Personalization Dashboards
o Inventory and Supply Chain Visualization
• Healthcare and Life Sciences
o Patient Data Visualization
o Clinical Research Dashboards
o Operational Efficiency Dashboards
• Manufacturing
o Production Process Visualization
o Quality and Maintenance Dashboards
o Supply Chain and Inventory Visualization
• Government and Public Sector
o Public Health Data Dashboards
o Smart City Visualization Solutions
o Budget and Expenditure Dashboards
• Telecommunications and IT
o Network Performance Visualization
o Customer Churn and Retention Dashboards
o Service Quality and Usage Visualization
• Media and Entertainment
o Audience Analytics Dashboards
o Content Performance Visualization
o Campaign Effectiveness Visualization
• Transportation and Logistics
o Fleet Management Dashboards
o Route Optimization Visualization
o Delivery Performance Dashboards
• Energy and Utilities
o Consumption Pattern Visualization
o Grid and Asset Monitoring Dashboards
o Renewable Energy Generation Dashboards
• Education
o Student Performance Visualization
o Institutional Data Dashboards
o Learning Analytics
• Others (Hospitality, Real Estate, Sports Analytics, etc.)
What’s in It for You?
• Map emerging enterprise demands for predictive and AI-infused visual storytelling.
• Identify innovation white-spaces in no-code, embedded analytics, and data democratization tools.
• Benchmark platform leaders vs. disruptors shaping future enterprise data consumption models.
• Assess strategic entry points into high-demand verticals (e.g., healthcare, logistics).
• Support go-to-market strategies through user-centric experience trends and data literacy accelerators.
Chapter 1. Global Visual Analytics Market– Scope & Methodology
1.1. Market Segmentation
1.2. Scope, Assumptions & Limitations
1.3. Research Methodology
1.4. Primary Sources
1.5. Secondary Sources
Chapter 2. Global Visual Analytics Market – Executive Summary
2.1. Market Size & Forecast – (2024 – 2030) ($M/$Bn)
2.2. Key Trends & Insights
2.2.1. Demand Side
2.2.2. Supply Side
2.4. Attractive Investment Propositions
2.5. COVID-19 Impact Analysis
Chapter 3. Global Visual Analytics Market– Competition Scenario
3.1. Market Share Analysis & Company Benchmarking
3.2. Competitive Strategy & Development Scenario
3.3. Competitive Pricing Analysis
3.4. Supplier-Distributor Analysis
Chapter 4. Global Visual Analytics Market - Entry Scenario
4.1. Regulatory Scenario
4.2. Case Studies – Key Start-ups
4.3. Customer Analysis
4.5. PESTLE Analysis
4.4. Porters Five Force Model
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Powers of Customers
4.4.3. Threat of New Entrants
4.4.4. Rivalry among Existing Players
4.4.5. Threat of Substitutes
Chapter 5. Global Visual Analytics Market- Landscape
5.1. Value Chain Analysis – Key Stakeholders Impact Analysis
5.2. Market Drivers
5.3. Market Restraints/Challenges
5.4. Market Opportunities
Chapter 6. Global Visual Analytics Market– By Offering
6.1. Introduction/Key Findings
6.2. Software
6.3. Services
6.4. Cloud-based Platforms
6.5. Y-O-Y Growth trend Analysis By Offering
6.6. Absolute $ Opportunity Analysis By Offering , 2024-2030
Chapter 7. Global Visual Analytics Market– By Deployment Mode
7.1. Introduction/Key Findings
7.2. On-premise
7.3. Cloud-based
7.4. Hybrid
7.5. Y-O-Y Growth trend Analysis By Deployment Mode
7.6. Absolute $ Opportunity Analysis By Deployment Mode , 2024-2030
Chapter 8. Global Visual Analytics Market– By Application
8.1. Introduction/Key Findings
8.2. Business Intelligence (BI)
8.3. Customer Analytics
8.4. Financial Analytics
8.5. Marketing Analytics
8.6. Operational Analytics
8.7. Y-O-Y Growth trend Analysis Application
8.8. Absolute $ Opportunity Analysis Application , 2024-2030
Chapter 9. Global Visual Analytics Market, By Geography – Market Size, Forecast, Trends & Insights
9.1. North America
9.1.1. By Country
9.1.1.1. U.S.A.
9.1.1.2. Canada
9.1.1.3. Mexico
9.1.2. By Offering
9.1.3. By Deployment Mode
9.1.4. By Application
9.1.5. Countries & Segments - Market Attractiveness Analysis
9.2. Europe
9.2.1. By Country
9.2.1.1. U.K.
9.2.1.2. Germany
9.2.1.3. France
9.2.1.4. Italy
9.2.1.5. Spain
9.2.1.6. Rest of Europe
9.2.2. By Offering
9.2.3. By Deployment Mode
9.2.4. By Application
9.2.5. Countries & Segments - Market Attractiveness Analysis
9.3. Asia Pacific
9.3.2. By Country
9.3.2.2. China
9.3.2.2. Japan
9.3.2.3. South Korea
9.3.2.4. India
9.3.2.5. Australia & New Zealand
9.3.2.6. Rest of Asia-Pacific
9.3.2. By Offering
9.3.3. By Deployment Mode
9.3.4. By Application
9.3.5. Countries & Segments - Market Attractiveness Analysis
9.4. South America
9.4.3. By Country
9.4.3.3. Brazil
9.4.3.2. Argentina
9.4.3.3. Colombia
9.4.3.4. Chile
9.4.3.5. Rest of South America
9.4.2. By Offering
9.4.3. By Deployment Mode
9.4.4. By Application
9.4.5. Countries & Segments - Market Attractiveness Analysis
9.5. Middle East & Africa
9.5.4. By Country
9.5.4.4. United Arab Emirates (UAE)
9.5.4.2. Saudi Arabia
9.5.4.3. Qatar
9.5.4.4. Israel
9.5.4.5. South Africa
9.5.4.6. Nigeria
9.5.4.7. Kenya
9.5.4.8. Egypt
9.5.4.9. Rest of MEA
9.5.2. By Offering
9.5.3. By Deployment Mode
9.5.4. By Application
9.5.5. Countries & Segments - Market Attractiveness Analysis
Chapter 10. Global Visual Analytics Market– Company Profiles – (Overview, Product Portfolio, Financials, Strategies & Developments)
10.1 Microsoft
10.2. Tableau
10.3. Qlik
10.4. Domo
10.5. Looker
10.6. ThoughtSpot
10.7. Sisense
10.8. TIBCO Software
10.9. IBM
10.10. SAS Institute
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Frequently Asked Questions
The Global Visual Analytics Market was valued at USD 7.0 Billion and is projected to reach a market size of USD 17.7 Billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 14.17%.
Microsoft, Tableau, Qlik, Domo, Looker, ThoughtSpot, Sisense, TIBCO Software, IBM, SAS Institute, Oracle, SAP, Alteryx, DataDeck
The fastest-growing segment is Asia-Pacific in Global Visual Analytics Market
North America stands as the largest and most prominent segment in Global Visual Analytics Market.
The Global Visual Analytics Market is driven by the increasing demand for data-driven insights, advancements in AI and machine learning, and the growing emphasis on real-time data analysis for informed decision-making.
