What is Micro-mobility?

Micro-mobility refers to light, electric-powered transportation solutions typically designed for short-distance travel, including electric scooters, bicycles, skateboards, and other personal mobility devices. This market serves as a key component of the urban mobility ecosystem, providing efficient, sustainable alternatives to traditional transportation, especially in high-density urban areas.

The micro-mobility market is a disruptive force in urban transportation, offering significant opportunities across multiple dimensions. It introduces new mobility solutions that are highly adaptable to different environments and user needs, from e-scooters to electric bikes. These solutions make urban commuting easier through seamless integration with digital platforms, unlocking more flexible transportation options. The market is inherently safe with reduced emissions, fewer accidents compared to conventional vehicles, and better traffic management. Moreover, its big potential lies in addressing growing urban congestion, offering scalability in terms of fleet management and public-private partnerships.

Market Size:

Micro-mobility Market was valued at USD 40.62 billion in 2024 and is projected to reach a market size of USD 92.49 billion by 2030 at a CAGR of 14.7%.

Key Market Players

•    Yadea Technology Group Co. Ltd
•    Jiangsu Xinri E-Vehicle Co., Ltd
•    Airwheel Holding Limited
•    Yamaha Motor Co., Ltd.
•    Accell Group
•    Xiaomi
•    SEGWAY INC.
•    SWAGTRON
•    Boosted USA
•    Kalkhoff Werke

Case Study

Segway Inc. introduced the Segway PT, offering consumers a unique personal transportation experience. Its USP lies in the blend of innovation, ease of use, and its appeal to both consumers and businesses in shared mobility and logistics.

Market Dynamics & Popularity:

Electric scooters and bikes have seen exponential growth in adoption, particularly in cities like Paris, San Francisco, and Beijing. Demand for shared e-mobility services has surged by over 30% in some metropolitan areas, especially among millennials and Gen Z commuters. Integration with ride-sharing platforms is expanding rapidly.

Market Segmentation:

By Type

•    Electric Scooters
•    Electric Bicycles (e-Bikes)
•    Pedal Bicycles
•    Electric Skateboards
•    Hoverboards
•    Electric Unicycles
•    Kick Scooters (Manual)
•    Others (Segways, Foldable Light Mobility Devices, etc.)

By End User

•    Personal Commuters
•    Commercial Users
o    Delivery & Courier Services
o    Shared Mobility Operators
o    Rental & Fleet Management Companies
•    Institutional Use
o    Universities & Campuses
o    Business Parks & Industrial Complexes
•    Government & Municipal Use
o    Public Sector Fleets
o    First/Last-Mile Connectivity Programs
•    Others (Tourism, Events, Non-profits)

What’s in It for You?:

•    In-depth analysis of emerging business models and monetization strategies in the micro-mobility space.
•    Benchmarking of leading players, highlighting innovation strategies and market positioning.
•    Actionable insights on regulatory dynamics and the evolving landscape of urban mobility.
•    Guidance on optimizing fleet management, user experience, and operational efficiencies.
•    Exploration of untapped market segments and future investment opportunities.