What is M Commerce?

The M Commerce (Mobile Commerce) Market refers to the buying and selling of goods, services, and digital content through mobile devices, underpinned by secure payment solutions, seamless connectivity, and personalized user experiences—spanning retail, banking, ticketing, and more.

M Commerce is redefining the digital economy with New interaction channels via smartphones, Easy transaction flows through mobile apps and wallets, Safe verification with biometric and tokenization layers, and Big scalability in mobile-first economies. It empowers enterprises with real-time consumer engagement and data-driven sales conversion.

Market Size:

M Commerce Market was valued at USD 1,850 billion in 2024 and is projected to reach a market size of USD 9,565.91 billion by 2030 at a CAGR of 31.5%.

Key Market Players

•    MasterCard
•    Mopay
•    Oxygen8
•    Gemalto
•    Google
•    IBM
•    PayPal
•    SAP
•    Visa
•    Ericsson
Case Study: 

PayPal’s one-touch mobile checkout integration helped a fashion retailer increase conversion rates by 45% while reducing cart abandonment by 30% through frictionless user journeys and instant mobile payments.

Key Statistics and Trends:

Globally, over 70% of e-commerce transactions now originate from mobile platforms. M-wallet users are growing at over 20% YoY, with high traction across Gen Z and millennial demographics. In-app purchases and M-banking adoption are at all-time highs.

Market Segmentation:

By Type

•    M Retailing
•    M Ticketing/Booking
•    M Billing
•    M Banking
•    M Advertising & Marketing
•    M Wallets
•    M Coupons & Vouchers
•    Others

By End User

•    Retail & E-commerce
•    BFSI
•    Media & Entertainment
•    Travel & Hospitality
•    Telecom & IT
•    Healthcare
•    Government
•    Others

What’s in It for You?

•    Discover evolving mobile-first payment ecosystems and app monetization paths
•    Analyze vertical-specific adoption trends to tailor go-to-market approaches
•    Benchmark innovation strategies of top players in wallet, billing, and tokenization
•    Explore user behavior patterns to identify partnership and platform integration opportunities
•    Track security and compliance advancements for mobile transaction integrity