Lip and Cheek Tint Market Size (2024 – 2030)

The Lip and Cheek Tint Market witnessed a global size of USD 1.68 billion in 2023, with projections indicating growth to USD 2.68 billion by 2030. This industry is experiencing a steady Compound Annual Growth Rate (CAGR) of 6.91% from 2024 to 2030, primarily propelled by increasing awareness regarding facial protection among both men and women.

Overview of the Industry:

Lip and cheek tint products represent a blend of sheer, transparent, or tinted color formulations designed to provide a touch of color to cheeks and lips. As the name implies, these products offer the benefits of both lipstick and blush within a single makeup item, serving as a dual-purpose cosmetic. They are notably lighter and create a more natural appearance compared to traditional lipsticks or blush powders, facilitating easier blending with other makeup products. Often formulated with moisturizing properties using natural ingredients, these products have gained significant popularity due to their skin-friendly nature. Consequently, the demand for lip and cheek tint products is anticipated to expand throughout the forecast period.

Cosmetics encompass a wide range of materials utilized to enhance the appearance or scent of the human body. This includes skincare creams, powders, lotions, perfumes, lipsticks, nail polishes, eye and facial makeup, permanent waves, colored contact lenses, hair colors, hair sprays and gels, toiletries, deodorants, hand sanitizers, and various other products.

Color cosmetics refer to personal care products that enhance the physical appearance of individuals, primarily comprising colorants and cosmetic ingredients used in skincare, makeup, hair care, personal hygiene, fragrances, and oral care. Examples of color cosmetics include foundations, nail polishes, powders, lipsticks, bronzers, eyeliners, among others. The market for color cosmetics is expected to demonstrate significant growth in the forthcoming years.

The escalating demand for color cosmetics is attributed to their abilities in cleansing, beautifying, altering appearances, and enhancing attractive features. Notably, lip products, facial makeup, nail products, and hair coloring items are poised to exhibit greater growth rates compared to other applications.

Market Drivers:

Rising Demand Among Working Women:

The market is being driven by the increasing demand for cosmetics among working women, particularly in emerging economies. Factors such as the trending minimal makeup approach and the preference for convenient, easy-to-use cosmetic products for travel or social gatherings contribute to this growth.

Growing Concerns Related to Skin Health:

Increasing concerns regarding issues such as prolonged sun exposure, dryness, premature aging, and darkening of lips have bolstered the demand for lip and cheek tint products worldwide.

Male Grooming Trends:

The ongoing trend of personal grooming and wellness has attracted a growing number of male consumers towards these products. Manufacturers, such as Brickell Men’s Products, have introduced specialized offerings like 'no shine, natural and organic matte finish chapstick' aimed at appealing to the male demographic.

Market Restraints:

Chemical Risks:

The presence of chemicals in cosmetics poses potential risks to individuals' skin and overall health. Excessive use of highly pigmented cosmetic products on the eyes and lips can lead to skin issues and associated health hazards. Consequently, increasing awareness regarding potential side effects of cosmetics and skin-related concerns among consumers acts as a significant constraint on the growth of the lip and cheek tint market.

Lip and Cheek Tint Market - By Applicaton:

• Palette
• Pencil
• Tube/Stick
• Liquid

The tube/stick applicator segment took the lead in market dominance in 2018, constituting 60.9% of global revenue. Consumers gravitate towards this applicator due to its user-friendly features and convenient portability. Conversely, the liquid segment is poised to witness the most rapid Compound Annual Growth Rate (CAGR) of 7.9% from 2019 to 2025. The rising trend of matte and glitter finishes has propelled the growth of the liquid lipstick market. A diverse array of products is introduced in liquid form, particularly suited for matte and glitter lip colors. For example, in July 2018, Lakmé Cosmetics unveiled the Matte Melt Liquid Lip Color in an assortment of shades including peach rose, mulberry feast, red smoke, firestarter red, and old pink. Similarly, in December 2018, Zara unveiled its latest collection of matte liquid lip colors, boasting a velvety texture to prevent lip dryness.

Lip and Cheek Tint Market - By Age:

• Less than 20
• 20-30
• 30-50
• Above 50

The under 20 age bracket held sway over the market in 2018, accounting for over 30.0% of global revenue. This demographic is notably active on social media platforms such as fashion blogs, YouTube, and Instagram, pivotal marketing arenas for cosmetics manufacturers. Consequently, the purchasing decisions of this youthful consumer segment are largely influenced by social media marketing campaigns. Moreover, consumers under 20 exhibit a keen interest in exploring new products. The 20-30 age group is anticipated to expand at the fastest CAGR of 7.8% from 2019 to 2025. Increasing female participation in the workforce is propelling product sales within this age cohort. Additionally, the growing emphasis on appearance among working women is poised to further bolster the product's market penetration in the foreseeable future.

Lip and Cheek Tint Market - By Colour Type:

• Shimmer
• Matte
• Cream
• Longwearing

Shimmer lip colors commanded the largest market share, exceeding 35.0% of total revenue. The heightened moisture content of these products renders them more comfortable for lip wear. Shimmer-finished lip colors are also comparatively easier to remove in contrast to matte cream and long-wearing variants. Consequently, these products have garnered substantial popularity as daily makeup essentials. Shimmer lip colors are versatile, suitable for both daytime and evening looks. Furthermore, manufacturers in this market offer a wide spectrum of shades in shimmer-finished lip colors. In June 2018, L'Oréal S.A. unveiled Color Riche Shine lipsticks, characterized by a non-sticky, smooth finish, available in an extensive range of hues. Matte lip color is anticipated to expand at the swiftest CAGR of 7.9% from 2019 to 2025. Over recent years, matte finish products have witnessed remarkable popularity among global consumers. Consumer preferences are gravitating towards these dry lip hues due to their enduring nature and natural appearance. Key players have introduced an extensive array of matte-finished products in response to this trend. In October 2018, MAC Cosmetics launched matte Powder Kiss lipsticks in a variety of shades. This weightless product boasts a powdery-matte finish that moisturizes the lips.

Lip and Cheek Tint Market - By Region:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East
• Africa

Europe emerged as the dominant market, capturing 31% of global revenue. Key markets within this region include the U.K., Germany, France, Italy, Poland, and Spain. A notable driving factor is the shifting consumer preference towards natural lip colors amid growing concerns regarding the adverse effects of chemical-based cosmetics. Additionally, there is a rising demand for lip colors among youthful consumers in this region seeking a fashionable and sophisticated appearance.

Asia-Pacific is poised to register the most rapid CAGR of 11.0% from 2019 to 2025. Rapid urbanization in countries such as China, India, Malaysia, and Taiwan has fueled demand for luxury personal care products in the region. The increasing presence of global brands is expected to positively impact market growth in the near future. Furthermore, innovative and appealing packaging is anticipated to broaden the market's consumer base within this region.

Key Players:

1. Avon Products
2. Loreal
3. Unilever Inc.
4. Kao Corporation
5. The Estee Lauder Companies
6. The Procter and Gamble
7. Revlon, Inc.
8. SkinFood
9. Others

A recent development in the market includes the introduction of an innovative, environmentally friendly lipstick case made from bamboo by a leading cosmetics packaging solution provider.

L'Oréal S.A. made headlines with its acquisition of IT Cosmetics, LLC, a U.S.-based manufacturer of makeup and skincare products. This strategic move has expanded the product portfolio of L'Oréal'sLuxe Division.

Notable Developments in the Global Lip and Cheek Tint Market:

• Product Launch - In April 2021, Kat Von D Beauty unveiled 40 new vegan Studded Kiss Crème Lipsticks. The company's focus is increasingly centered on ensuring consistent pigmentation and lightweight wear in their lipstick offerings.
• Product Launch - In June 2022, e.l.f. launched a new limited edition 8-piece collection, Game Up, where the realms of gaming meet makeup and skincare. Featuring vibrant shades, high-energy scents, and potent formulas.

COVID-19 Impact on the Lip and Cheek Tint Market:

The ongoing COVID‐19 pandemic has led to widespread use of face masks in public settings, often worn for extended periods. However, face masks pose challenges for cosmetics, with key concerns surrounding product staining and facial degradation. Consumers have adapted their beauty routines by reducing makeup application, yet they now seek new products tailored to the era of face masks. Comprehensive research is needed to develop effective assessment techniques and products that address the impact of makeup transfer onto masks and degradation on facial skin.

Durability of facial makeup has long been a crucial aspect of product perception, even prior to the COVID‐19 pandemic. Previous studies have outlined the interactions between facial makeup and skin physiology. In the absence of a face mask, makeup foundations tend to degrade upon contact with sebum and sweat, resulting in undesired shine, uneven coloration, color changes, and diminished coverage. Additionally, skincare routines and variations in sebum secretion across facial areas contribute to localized foundation degradation, exacerbated by facial movements that redistribute sebum, causing products to settle into creases or clump. With the addition of a face mask, this interaction becomes more complex, exposing makeup foundations to a new set of challenges including alterations in sebum and sweat secretion, microclimate changes beneath the mask, and friction from mask contact.