GLOBAL LACTOBACILLUS MARKET SIZE (2024 - 2030)

As of 2023, the Global Lactobacillus Powder Market recorded a valuation of $ 1234.64 billion, with projections indicating a market size reaching $2021.8 billion by 2030. The market is anticipated to grow at a CAGR of 7.3% over the forecast period from 2024 to 2030.

LACTOBACILLUSMarket Overview:

Lactobacillus, classified as a type of probiotic, offers positive effects on the body when consumed in controlled quantities. These effects include enhanced gut health performance and reduced intestinal inflammation. With its significant role in preventive healthcare by bolstering the body's immune system, the global market is expected to witness growth driven by increasing awareness of preventive healthcare measures. The market's momentum is further fueled by rising consumer preference for efficient probiotic lactobacillus products.

Impact of COVID-19 on the Lactobacillus Powder Market:

The outbreak of COVID-19 amplified the market's growth, attributing to the recognized health benefits of lactobacillus powder. Amidst escalating healthcare costs and the burden of diseases exacerbated by the pandemic, there was a notable shift towards preventive health management practices. This surge in demand was driven by a heightened awareness of maintaining good health, particularly evident in the rising demand and production of lactobacillus powder. The pandemic's severe impact on global health prompted individuals to adopt healthier lifestyles, including the consumption of healthy beverage options. Lactobacillus powder, known for its health benefits such as improved intestinal health, reduced acidity, weight management, and immune system enhancement, saw increased adoption as a defense against coronavirus. The market was further propelled by the introduction of new products and flavors by key players, adding to its growth trajectory.

Market Drivers:
The burgeoning demand for healthy beverages is a key driver of the global lactobacillus powder market:

The market is witnessing an upsurge due to the prevalence of ailments such as acidity, gastric disorders, and constipation across all age groups. Lactobacillus-based drinks offer a range of health benefits, including weight loss support, improved digestion, mental well-being, toxin elimination, and immune system reinforcement. These factors are poised to drive market growth in the projected timeframe, spurred by heightened consumer demand resulting from the widespread occurrence of gastrointestinal issues and conditions like constipation.

Expansion of product portfolios by major industry players is also contributing to market growth:

Innovations in existing products, coupled with the launch of new flavors and products featuring attractive packaging, are expected to boost the lactobacillus powder market. Key market players are focusing on new product introductions to meet the growing demand for high-nutrition lactobacillus powders aligned with evolving consumer taste preferences. These initiatives are anticipated to drive the global market forward.

Market Restraints:

Lack of awareness regarding lactobacillus health benefits:

Inadequate awareness, particularly among populations in rural areas of developing and underdeveloped countries, about the availability and benefits of lactobacillus in powdered form and other healthy beverage alternatives, poses a restraint on market growth.

Competition from other healthy substitute beverages:

The presence and easy accessibility of substitutes such as buttermilk and curd in the market are expected to temper the growth of the Lactobacillus Powder market within the forecast period of 2024 to 2028.

Lactobacillus Powder Market – By Grade

• Food Grade
• Pharma Grade
• Feed Grade

The market for lactobacillus powder is classified into three segments based on its grade: Food Grade, Pharma Grade, and Feed Grade.

Lactobacillus Powder Market – By End-Use Industry

• Food and Beverages
• Dairy Products
• Non-Dairy Products
• Dry Food
• Dietary Supplements
• Specialty Nutrients
• Infant Formula
• Animal Feed
• Pharmaceuticals
• Others

The segmentation of the lactobacillus powder market by end-use industry includes five segments: Food and Beverages, Dietary Supplements, Animal Feed, Pharmaceuticals, and Others.

Lactobacillus Powder Market – By Distribution Channel

• Online Sales
• Offline Sales

The distribution channels for lactobacillus powder are categorized into two segments: Online Sales and Offline Sales.

The leading segment in the market is Offline Sales, contributing to over 85.0% of the global revenue. Key distribution channels for offline sales include supermarkets, hypermarkets, and convenience stores. The increased availability of these powders in supermarkets, convenience stores, grocery stores, health food stores, and pharmacies has driven sales worldwide.

The growth of the Online Sales segment is fueled by the increasing number of online retailers offering discount coupons, competitive pricing, easy payment options, and convenient delivery services. Moreover, the younger generation's growing reliance on the internet and e-commerce platforms, coupled with the widespread penetration of smartphones and the internet among the middle-class population globally, is expected to further boost sales via online platforms in the coming years.

Lactobacillus Powder Market – By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle-East and Africa

In North America, the market for Lactobacillus Powder holds a market share of 25.6%. Factors such as a growing focus on health, increased availability of probiotic products, rising prevalence of health disorders, and popularity among millennials are driving the demand in this region.

Europe shows a positive consumer outlook towards lactobacillus as a probiotic, expected to drive consumption in the region. The Europe lactobacillus powder market accounted for a significant market share of 23.2% in 2022. Key markets in this region include France, Germany, Spain, and the United Kingdom.

The Asia Pacific region dominates the market share, accounting for over 40.0% in 2022. This region's market is expected to maintain a significant share globally due to its focus on health and increasing awareness of lactobacillus benefits. Major markets in the region include China, Japan, and India, with China being highlighted as one of the world's most dominant probiotics markets by the International Probiotics Association (IPA).

Central and South America are forecasted to experience the fastest Compound Annual Growth Rate (CAGR) of 7.2% from 2024 to 2028. As of 2022, Brazil contributed more than half of the sales in the region. Factors such as a rising middle-class population, increasing health concerns, and easy product availability are expected to drive demand in the coming years.

Lactobacillus Powder Market – By Companies

1. Arla Foods, Inc.
2. BioGaia AB
3. Chr. Hansen Holding A/S
4. Danone
5. Danisco A/S
6. General Mills Inc.
7. i-Health Inc.
8. Lallemand Inc.
9. Lifeway Foods, Inc.
10. Mother Dairy Fruit & Vegetable Pvt. Ltd.
11. Kerry
12. Nestle S.A.
13. Probi
14. Yakult Honsha Co., Ltd.

The industry is characterized by significant competition due to the presence of major key players introducing new flavours, attractive packaging, and organic ingredients to gain a competitive advantage.