Market Size and Overview:

The 2023 valuation of the worldwide market for Fibre Fortification Solutions reached an estimated USD 4.95 Billion, with projections indicating its potential to attain a value of USD 13.34 Billion by 2030. This trajectory reflects a steady growth rate of 15.2% over the forecast period spanning from 2024 to 2030.

Food fortification or enrichment involves the addition of micronutrients, such as vitamins, minerals, calcium, iron, and other essential nutrients, to food items that may not naturally contain them. This practice, typically carried out by food manufacturers or governments as part of public health policy, aims to enhance the nutritional value of the food, promoting consumer health and preventing chronic deficiencies. Additionally, food fortification helps restore any micronutrient content lost during the processing stage.

Fibre fortification, on the other hand, is the process of incorporating fibre into food items with the goal of increasing their fibre content. This enhancement contributes to various health benefits for consumers, including improved digestive and heart health, lower cholesterol and sugar levels, and other positive health effects. Common sources of isolated fibre, such as inulin, chicory root, or psyllium husk, are added to products like bread, cereal, snack bars, and beverages, thereby enhancing their nutritional value and appeal to consumers.

Global Fibre Fortification Solutions Market Drivers:

The increasing number of people adopting a healthy lifestyle is fuelling the growth of the global fiber fortification solutions market.

The growth of the global fiber fortification solutions market is propelled by an increasing number of individuals adopting a healthy lifestyle. The demand for high-fiber products has risen due to heightened awareness of the health benefits associated with fiber, such as promoting digestive and heart health, controlling blood sugar, reducing cholesterol levels, and lowering the risk of colorectal cancer.

The rising prevalence of chronic diseases is also contributing to the growth of the global fiber fortification solutions market.

Moreover, the escalating prevalence of chronic diseases worldwide, including diabetes, obesity, cardiovascular disease, and certain types of cancer, has led to a growing recognition of the potential benefits of fiber in managing and preventing these conditions. Consequently, there is an anticipated surge in demand for fiber-fortified products, driving the expansion of the global fiber-fortification solutions market.

Global Fibre Fortification Solutions Market Challenges:

Challenges faced by the global fiber fortification solutions market include concerns about excessive fiber content in fortified products leading to digestive issues and the high costs associated with isolated fibers. Excessive fiber intake can result in digestive problems, such as diarrhea and bloating, while also impacting vitamin and mineral absorption and reducing good cholesterol levels.

Furthermore, certain isolated fibers, like psyllium husk, cellulose, guar gum, pectin, and locust bean gum, are expensive due to additional processing and extraction requirements. This elevated cost poses a constraint on the demand for fiber-fortified products, hindering the overall growth of the global fiber-fortification solutions market.

Global Fibre Fortification Solutions Market Opportunities:

Opportunities for growth in the global fiber fortification solutions market arise from the increasing awareness of the health benefits associated with fiber consumption. As more individuals adopt healthier lifestyles, there is a growing demand for products with high fiber content, creating opportunities for manufacturers specializing in fiber fortification.

Additionally, the expanding applications of fibers in fortified snacks present potential opportunities for manufacturers and producers focused on fiber-fortified products. As the awareness of fiber's health benefits continues to rise, there is significant potential for growth and innovation in the global fiber fortification solutions market.

COVID-19 Impact on the Global Fibre Fortification Solutions Market:

The COVID-19 pandemic had a substantial impact on the global fiber fortification solutions market. Strict lockdowns and travel restrictions disrupted the manufacturing capacities of major food fortification companies, leading to supply chain disruptions and a slowdown in production. This negatively affected the demand for fortified foods, including fiber-fortified products.

However, the pandemic also led to increased awareness of the importance of a diverse and nutrient-rich diet in supporting the immune system. Doctors and medical scientists recommended the consumption of foods, beverages, and nutritional supplements with immune-boosting nutrients, including fiber. This increased awareness contributed to a rise in demand for fibre-fortified products, mitigating some of the challenges faced by the global fiber fortification solutions market during the pandemic.

Global Fibre Fortification Solutions Market Recent Developments:

• In January 2023, Olam Agri committed to delivering a trillion servings of fortified food, including wheat flour, edible oil, and rice, by 2030. This initiative aims to provide essential micronutrients to more than 250 million people every day.
• In June 2022, Tate & Lyle PLC acquired Quantum Hi-Tech (Guangdong) Biological Co., Ltd, a Chinese company specializing in prebiotic dietary fiber, further strengthening its position in the fiber fortification market.
• In March 2022, Nexira, a France-based nutrition company, invested over USD 10 million to increase its acacia fiber processing capacity by over 20%, responding to the rising demand for this ingredient, particularly in the United States. The FDA's recognition of acacia fiber as a dietary fiber further contributed to the increased demand for fiber-fortified products.

Global Fibre Fortification Solutions Market Segmentation: By Source

• Fruits & Vegetables
• Cereals & Grains
• Legumes
• Nuts & Seeds

The global fiber fortification solutions market is segmented by source into fruits & vegetables, cereals & grains, legumes, and nuts & seeds. In 2022, the cereals and grains segment dominated the market, holding the largest market share. This growth is attributed to the widespread consumption of cereals and grains globally. Cereals such as Bulgur, Kamut, Teff, Pearl Barley, and Quinoa, known for their high fiber content, contributed significantly to the segment's prominence. Additionally, certain cereals and grains, often subjected to high levels of processing leading to a loss of natural fiber content, present ideal opportunities for fiber fortification.

Global Fibre Fortification Solutions Market Segmentation: By Type:

• Soluble
• Insoluble

The global fiber fortification market is segmented by type into soluble and insoluble fibers. In 2022, the soluble fiber segment held the largest market share. Soluble fiber, characterized by its ability to dissolve in water and ferment readily by gut microbes, results in the production of short-chain fatty acids. These acids offer diverse health benefits, including improved digestion, reduced inflammation, and lower blood cholesterol and glucose levels. Sources of soluble fiber include beans, peas, barley, psyllium, oats, apples, citrus fruits, and carrots.

Global Fibre Fortification Solutions Market Segmentation: By Application

• Food & Beverages
• Pharmaceuticals
• Animal Feed
• Others

The market is segmented by application into food & beverages, pharmaceuticals, animal feed, and others. In 2022, the food and beverage segment emerged as the dominant category, holding the largest market share. This growth is attributed to the ease of incorporating fiber into food and beverages. Fiber-fortified products, such as bread, cereal, snack bars, and beverages, have gained widespread popularity among health-conscious consumers, positioning them as healthier food choices. Additionally, food manufacturers are increasingly fortifying their products with fiber to meet consumer demands and enhance their competitiveness in the market.

Global Fibre Fortification Solutions Market Segmentation: By Region

• North America
• Europe
• Asia-Pacific
• The Middle East & Africa
• South America

The regional segmentation comprises North America, Europe, Asia-Pacific, the Middle East & Africa, and South America. In 2022, North America secured the largest market share in the global fiber fortification market. This growth is attributed to increased consumer awareness of the health benefits of fiber, the adoption of healthier lifestyles, and the high disposable income of consumers. The region's rising prevalence of chronic diseases, including diabetes, obesity, cardiovascular disease, and colon cancer, has further fueled the demand for fiber-fortified products. North America is also home to key market players such as Cargill Inc., Taiyo International Inc., and ADM.

Global Fibre Fortification Solutions Market Key Players:

• Kerry Group PLC (Ireland)
• Lonza Group AG (Switzerland)
• Tate & Lyle PLC (United Kingdom)
• Nexira SAS (France)
• Archer-Daniels-Midland Company (ADM) (United States)
• Cargill Inc. (United States)
• BENEO GmbH (Germany)
• SunOpta Inc. (Canada)
• Cosucra Groupe Warcoing SA (Belgium)
• Taiyo International Inc. (United States)