What is Artificial Intelligence (AI) in Social Media?

Artificial Intelligence in Social Media refers to the integration of AI technologies—such as machine learning, NLP, and computer vision—into social platforms to enhance user engagement, automate content management, provide predictive insights, and personalize experiences. This market has redefined how brands interact with audiences, manage data, and execute targeted campaigns.

AI in this domain enables new monetization models, simplifies data-driven decisions, ensures safer content moderation, and opens large-scale automation in marketing—making it New, Easy, Safe, and Big (NESB).

Market Size:

Artificial Intelligence (AI) in Social Media Market was valued at USD 2.5 billion in 2024 and is projected to reach a market size of USD 10.74 billion by 2030 at a CAGR of 27.5%.

Key Market Players

•    Salesforce, Inc.
•    Hootsuite Inc.
•    Amazon Web Services, Inc.
•    Microsoft Corporation
•    IBM Corporation
•    Snap Inc. (Snapchat)
•    Google LLC (Alphabet)
•    Baidu
•    Adobe
•    Facebook

Case Study: 

Snapchat leverages AI to deliver AR filters and targeted ad content. Its USP lies in combining real-time image processing with contextual user behavior to create immersive user experiences.

Key Statistics and Trends:

•    Over 90% of marketers use AI-driven tools in social campaigns.
•    AI-powered content moderation processes over 95% of flagged content before human review.

Market Segmentation:

By Type

•    Predictive Analytics
•    Natural Language Processing (NLP)
•    Machine Learning & Deep Learning
•    Computer Vision
•    Speech Recognition
•    Chatbots & Virtual Assistants
•    Sentiment Analysis
•    Recommendation Engines
•    Image & Video Recognition
•    Others

By End User

•    Retail & E-commerce
•    Media & Entertainment
•    Government & Public Sector
•    BFSI (Banking, Financial Services, and Insurance)
•    Travel & Hospitality
•    Education
•    Healthcare & Life Sciences
•    Telecommunications
•    Consumer Goods
•    Others

What’s in It for You?

•    Identify automation and personalization opportunities across platforms.
•    Uncover investment-ready technologies disrupting content curation and ad targeting.
•    Evaluate competitive positioning using proprietary AI benchmarking.
•    Discover high-growth verticals ripe for AI-social integration.
•    Build future-proof strategic plans grounded in actual adoption trends and use cases.